Privacy Policy

 

Collection of information from children (i.e., individuals under 13 years of age)

The privacy of children is important to us. We do not knowingly collect the personal information of users under 13 years of age. When a child or any visitor accesses our Sites, we may collect a limited amount of information automatically. The information we collect includes the type of computer operating system, IP address or mobile device identifier, web browser type, content viewed, the frequency with which the child visits a part of the site, information regarding the online or mobile service provider, and cookie ID. We do not collect registration information, such as name, phone number, address, or email address from children.

 

Tracking technologies (pixels, beacons, and Adobe Flash technology, including cookies) are made up of small bits of data that often include a de-identified or anonymous unique identifier. Websites, apps, and other services send this data to a child’s browser when he or she first requests a web page and then stores the data on the child’s computer so the website can access the information when the child makes subsequent requests for pages from that service. These technologies may also be used to collect and store information about a child’s usage of a site or application, such as pages visited, content viewed, and searches run. We only use these types of information to support the operations of the site and embedded applications.

 

Third parties that support our Sites by maintaining and analyzing the functioning, directing visitors through Google Ads, assisting in network communications, hosting, content delivery, and authentication may also use these technologies to collect similar information. Their collection and use of such information is only to support the operation of the Sites.

 

Use and disclosure

We use the information we collect for the following purposes:

 

1. To maintain or analyze the functioning of the Sites.
2. To provide the child and/or parent/legal guardian with customer support and to respond to inquiries.
3. To allow service providers, such as contractors or agents, to assist us in managing our Sites. These service providers only collect and use information from children for our internal purposes, consistent with this policy.
4. To protect the rights of RedRover and others. There may be instances when we may disclose a child’s information, for example to parents, guardians, or law enforcement, including situations where we have a good faith belief that such disclosure is necessary in order to:

○  (i) protect, enforce, or defend the legal rights, privacy, safety, or property of RedRover or our employees, agents and contractors (including enforcement of our agreements and our terms of use);

○  (ii) protect the safety, privacy, and security of users of the site or members of the public;

○  (iii) protect against fraud or for risk management purposes;

○  (iv) comply with the law or legal process; or

○  (v) respond to requests from public and government authorities.

 

Parental and legal guardian rights

In the event we start collecting registration information from children, we will require parental/legal guardian’s consent, provide parents/legal guardians with the ability to access the information collected from their children, and give parents/legal guardians a way to revoke consent and delete their child’s personal information.

 

Collection of information from individuals over the age of 13

We collect certain personal information about donors/members, volunteers, parents/legal guardians, educators, and anyone completing an online form on the Sites.

 

The most common information we collect includes usernames, names (first and last), email addresses, other contact details (addresses, phone numbers), payment and transaction details (where applicable), IP addresses and web analytics data.

 

How we collect personal information

We collect personal information directly when you provide it to us, automatically as you navigate through the Sites (anonymous IP Addresses and Web Analytics only), or when you use services associated with the Sites.

 

We collect your personal information when you provide this data to us by donating to the organization, becoming a member, becoming a volunteer, purchasing products, subscribing to a newsletter or any other communication, attending a training, registering for an event, completing a survey, submitting feedback, or completing any online form contained in the Sites.

 

Personal information we collect about you from others

Although we generally collect personal information directly from you, on occasion we may also collect personal information and transaction details about you from other sources including marketing services and payment providers located in the US in order to process a transaction or customize content delivery.

 

How we use personal information

 

We will use your personal information:

1. To present our Sites and their content to you.
2. To provide you with information or services that you request from us, or to notify you about changes to our Sites or any services that we offer or provide through our Sites.
3. To operate, maintain, and improve our Sites, including analyzing your use and evaluating performance of the Sites.
4. To solicit donations and grants to operate our organization. We may use the names of people and pets who receive our services in external communications. We may change the names of people and pets to protect their privacy.
5. To carry out our obligations and enforce our rights arising under applicable law and any other legal requirements.
6. To protect our rights or the rights or safety of others.
7. To complete a financial transaction for donating to the organization, becoming a member, or purchasing products from our Sites.
8. To provide you with “marketing” information about donating to the organization, becoming a member, volunteer communications, organization updates, general news and items of interest. We work with third party platforms in order to serve targeted advertisements on their networks. We may also make this information available to third parties for marketing purposes, including RedRover’s marketing consultants, which provide special programs or services we think you might find interesting or beneficial. RedRover uses very strict standards in determining which consultants and platforms to engage with and we ensure that all partners are committed to the protection of visitors' privacy. Sometimes we may also share donor names and mailing addresses with other nonprofit organizations on a limited basis in exchange for limited access to the names and mailing addresses of their donors. Similarly, we participate in data cooperatives composed of many marketers and may share donor names, contact information, and donation information with the organization operating the cooperative, which may be considered sales, sharing, or targeted advertising under certain privacy laws; your information may also be used internally by the data cooperatives to predict the causes, products, and services that are most likely to interest donors. Your personal preferences are very important to us.  You, as a donor, may at any time have your name excluded from any RedRover mailing list, email list, donor list exchange, and/or cooperative database usage. Please email us at info@RedRover.org with the subject "Exclusion Preferences” and include your full name, mailing address, and the activities you wish to be removed from in the body of your email.
9. To fulfill any other purpose for which you provide personal information or for any other purpose with your consent, or as otherwise permitted or required by law.
10. To effectuate and in connection with a transaction in the event of a merger, acquisition, or other sale or transfer of all or part of our assets or organization.

 

When we disclose your personal information

 

We will disclose personal information to the following recipients:

1. Service providers to process financial transactions on our behalf;
2. Service providers to send electronic communications to persons that have not opted out of receiving them;
3. Service providers to manage physical mailings to persons that have not opted out of receiving them or subscribers to our magazines;
4. If required, our professional advisors (lawyers, accountants, financial advisers, etc.) which are located in the United States;
5. Regulators and government authorities about our compliance procedures and obligations;
6. A third party to respond to requests relating to a criminal investigation or alleged or suspected illegal activity;
7. A third party, to enforce or defend our rights, or to address financial or reputation risks;
8. A rights holder in relation to an allegation of intellectual property infringement or any other infringement;
9. Successors to all or part of our organization in the event of a merger, acquisition, or sale or transfer of all or part of our assets or organization; and
10. Other recipients where we are required by law to do so or with your consent.

 

How you can access your personal information

Recurring donors/members can access and update some of the personal information that we collect about you by logging in to your Fundraise Up Donor Portal. One-time donors/members, educators, parents, and volunteers have the right to request access to personal information we hold about you and to request corrections of any errors in that data. To make an access or correction request, send an email to membership@RedRover.org.

 

Marketing choices regarding your personal information

For members who have not opted out of receiving emails from us, we will send you marketing communications by email about products and services that we feel may be of interest to you, messaging we believe you may find interesting, useful, or beneficial, and opportunities to become involved in the RedRover community to help more animals and people . You can opt out of such communications if you would prefer not to receive them in the future by using the “unsubscribe” facility provided in the communication itself.

 

You also have choices about cookies, as described below. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject cookies, some parts of our Sites may not work properly in your case.

 

Cookies and web analytics

For more information about how we use cookies and similar tracking technologies, see our cookie policy below, and for more general information on cookies, see allaboutcookies.org.

When you visit our Sites, there is certain information that is recorded which is generally anonymous information and does not reveal your identity. We use this information to analyze the performance of our Sites and improve the user experience. The kinds of information gathered include, but are not limited to:

 

1. IP address
2. domain name you requested
3. the name of your internet service provider (ISP), which is sometimes captured depending on the configuration of your ISP connection
4. the date and time of your visit to the website
5. the length of your session
6. the pages you have accessed
7. the number of times you access our site within any month
8. the file URL you look at and information relating to it
9. the website that referred you to our Sites
10. the browser used to access our Sites

 

Pages of our Sites may contain small electronic files known as web beacons, also referred to as clear gifs, pixel tags, and single-pixel gifs, that permit us to count users who have visited those pages, and allow us to see other related website statistics, for example, recording the popularity of certain website content and verifying system and server integrity.

 

We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”) to collect certain information relating to your use of our Sites. Google Analytic uses cookies to help us analyze how you use our Sites. You can find more information about how Google uses data when you visit our Website by visiting “How Google uses information from sites or apps that use or services.

 

We use the information that we collect through cookies and similar tracking technologies for the purposes described in this policy.

 

You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting, you may be unable to access certain parts of our Sites. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to the Sites.

 

Third-Party Interest-Based Advertising and Text Messaging

We use cookies and similar tracking technologies to collect and store information about your interactions with our Sites, including information about your browsing behavior. Our Sites also support third-party cookies and other tracking technologies placed by our service providers and third parties, including our advertising partners. This means that our service providers and advertising partners may collect and use information regarding your interactions with our Sites for digital analytics and advertising purposes.

 

You can opt out of interest-based advertising from participating advertising companies through the Digital Advertising Alliance's consumer choice tool and the NAI Consumer Opt-Out Tool. You can personalize the ads you receive or opt out of ads from Google by visiting the Google Ads Settings Page.

We may utilize short code programs, such as SMS text messaging. 

 

     1. What We Collect

 

We may collect the following types of information:

 

• Contact Information: Name, phone number, email address
• Communication Data: Message content, time of engagement, campaign interactions
• Donor or Supporter Info: Donation history, opt-in preferences
• Appended Data: We may enhance contact records using publicly or commercially available sources, which may include:
• Mailing address
• Demographic details (e.g., age range, household income, gender, zipcode)
• Mobile phone carrier and line type (e.g., mobile, landline)

 

     2. How We Use It

 

We use this information to:

 

• Deliver and personalize our services
• Power text messaging, voicemail, and campaign tools
• Create engagement analytics and reports
• Maintain compliance with mobile communication regulations
• Improve outreach effectiveness and supporter experience
• We do not sell personal information. We may share data with trusted vendors under confidentiality agreements as needed to operate our platform.

 

     3. SMS Messaging and Consent

 

By providing your mobile number and opting in, you agree to receive text messages from or on behalf of RedRover. Message frequency may vary. Message and data rates may apply. You can opt out at any time by replying STOP to any message.

 

     4. Your Rights

 

Depending on your location and applicable laws, you may have the right to:

 

• Access, correct, or delete your personal information
• Request limitations on how your data is used
• Opt out of communications and data enhancement
• Learn how your data is being used and shared
• To exercise any of these rights, contact us at membership@RedRover.org.

 

     5. Data Security

 

We take appropriate measures to safeguard your data, including encryption, secure storage, and access controls. Only authorized personnel, including but not limited to RedRover staff and our official, third-party vendors, may access your personal information.

 

Social media

We may include applications or widgets from social media providers on our Sites that allow you to interact or share information with them. These social media networks may collect information about your browsing on our Sites. Such collection may occur where the widgets are visible, even when you do not click on or otherwise activate the widget. The privacy policy of the relevant social media network controls the collection, use and disclosure of all information collected by that social media platform.

 

How long we keep your personal information

We retain personal information for as long as necessary to provide services to you, and to comply with our legal obligations. If you no longer want us to use your personal information, you can request that we erase your personal information. To request erasure of your information, please send an email to membership@RedRover.org with the subject line “Erase Information.” Please note that if you request the erasure of your personal information we will retain information from deleted accounts as necessary for our legitimate business interests, to comply with the law, prevent fraud, collect fees, resolve disputes, troubleshoot problems, assist with investigations, enforce the terms of service, and take other actions permitted by law. The information we retain will be handled in accordance with this policy.

 

Security

RedRover contracts with industry-leading technology companies who provide enterprise-level security for our network and cloud software services. Our customer relationship management platform retains the majority of our donor information and far exceeds all legally required security features. Developers of this CRM software frequently set new standards for the most technologically advanced and sound security practices in the industry. We also store donor data for credit card processing, donation management, and secure disaster recovery storage. Administrative access to these sites is limited to very few RedRover administrators with dual-factor authentication required for every sign in. Our on-premise network security is protected by an enterprise-grade active firewall and Microsoft default security practices. Administrators for our physical network security are limited to our primary on staff IT contact and our outsourced technology managed service provider. For all of these systems, RedRover enforces dual-factor authentication to ensure the utmost security for our program and donor information. Please be aware that, despite our best efforts, no security measures are perfect or impenetrable.

 

Location of data

Our cloud systems and the data they hold are hosted primarily in the United States with disaster recovery storage located in several strategic data center sites all over the world. All of these cloud systems are only administered by RedRover staff in the United States. Any person or organization who interacts with RedRover in any capacity can expect their information to be securely stored to the highest security standards both in the United States and at these secure disaster recovery sites all over the world, which cannot be specifically disclosed due to security concerns. United States data protection and other relevant laws may not be the same as those in your jurisdiction. This includes the use of cookies and other tracking technologies as described above.

 

Data retention

We will retain your information for the period necessary to fulfill the purposes outlined in this policy unless a longer retention period is required or allowed by law. In the event we discover we have collected information from a child in a manner inconsistent with the Children’s Online Privacy Protection Act requirements, we will either delete the information or immediately seek the parent’s consent for that collection.

 

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Appendix A: SMS Compliance and Carrier Disclosures

This appendix supplements the Privacy Policy and applies specifically to mobile communications sent by or on behalf of RedRover.

A.1 Messaging Provider and Delivery

RedRover uses third-party providers, including but not limited to RallyCorp, Twilio, Infobip, and Sinch, to facilitate the delivery of SMS and MMS messages. These providers help us route messages to your mobile device securely and in compliance with applicable telecom regulations.

Your phone number, message content, and related metadata (such as timestamp and delivery status) may be securely shared with these providers for the sole purpose of message delivery and regulatory compliance. Carriers are not liable for delayed or undelivered messages.

 

A.2 Opt-In Requirements

By providing your mobile number and opting in – whether through a form, keyword, or other method – you consent to receive recurring messages from RedRover. This may include updates, reminders, alerts, donation appeals, or other relevant communications.

• Message Frequency: Varies based on your engagement and preferences.
• Message and Data Rates: Standard carrier rates may apply.
• Help or Stop Commands: Text HELP for help. Text STOP to opt out at any time.

A.3 Use of Appended and Enhanced Data

To improve outreach effectiveness, RedRover may use publicly or commercially available data to enhance supporter records. This may include:

• Mobile carrier and line type (e.g., wireless, landline, VoIP)
• Demographic data such as estimated age range, household income range, or zip code

All appended data is used exclusively for communication relevance, audience segmentation, and campaign performance analysis.

 

A.4 Data Privacy and Sharing

We do not sell, share, or rent your personal information. For the purpose of operating our services, including contacting you about RedRover, phone numbers, and appended data are only shared with trusted vendors for the purpose of operating our services.

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