New name better reflects nonprofit’s national leadership in providing emergency sheltering, disaster relief, financial assistance and compassion for animals
(June 11, 2011) – United Animal Nations (UAN), a recognized leader in providing emergency sheltering, disaster relief and financial assistance for animals in crisis, today announced its new name: RedRover.
The Sacramento, California-based nonprofit was founded in 1987 and is changing its name to RedRover to better reflect its work to bring animals from crisis to care and to strengthen the common bond between people and animals, says President and CEO Nicole Forsyth.
“Red is already an important and active color in our organization, representing strength, determination and passion,” says Forsyth. “The name RedRover captures the energy, dedication and tireless work of our organization, volunteers, supporters and donors.”
RedRover brings animals from crisis to care and strengthens the bond between people and animals through the following programs:
- RedRover Responders. Our volunteer team shelters and cares for animals displaced by natural disasters and reconnects them to owners. We also shelter and care for animals rescued from puppy mills, hoarding cases and other significant abuse situations. (Formerly Emergency Animal Rescue Service)
- RedRover Readers. We help children explore the bond between people and animals through stories and discussion. We encourage children to share information about animals, reflect on the roles of animals in their communities and determine our collective responsibilities towards them. (Formerly Humane Education Ambassador Readers)
- RedRover Relief. We provide guidance and financial assistance to help pet owners, Good Samaritans and animal rescuers obtain urgent veterinary care. We provide assistance with boarding, transportation and veterinary care to help domestic violence victims escape abusive environments. (Formerly LifeLine Grant Program)
- RedRover Reporters. We encourage people to watch for and report situations of abuse and neglect. We offer financial incentives to encourage witnesses of animal cruelty to come forward.
RedRover announced the name change at a series of nationwide “house parties” attended by volunteers, donors and supporters.
Victoria Stilwell, star of Animal Planet’s hit show “It’s Me or the Dog” and a RedRover board of directors advisory member, delivered a video message to party attendees encouraging them to spread the word about RedRover and increase the reach of its programs.
“When I learned that UAN is working to save animals suffering in puppy mills, and that its volunteers are using positive reinforcement methods in temporary shelters to help these traumatized animals overcome their shyness and fear, I knew I wanted to be involved,” Stilwell said. “I look forward to working with UAN staff as they build on the spirit of tireless work, unwavering resolve and endless compassion that has defined the organization for nearly twenty-five years.”
According to Forsyth, RedRover intends to achieve four ambitious goals by 2015:
- Double the RedRover Relief budget to increase the number and size of grants awarded
- Reach 30,000 children through RedRover Readers
- Initiate a volunteer crew of RedRover Reporters
- Increase the number of RedRover Responders by 50 percent
“If you want to help, shelter and connect suffering animals with people who care, we encourage you to join RedRover,” Forsyth says. “We will work side by side with others — animal professionals, animal groups, local officials, law enforcement, media and schools – to make life better for animals for years to come.”
United Animal Nations, now called RedRover, focuses on bringing animals out of crisis and into care through a variety of programs, including emergency animal sheltering and disaster relief services, financial assistance for urgent veterinary care and humane education.