Support the Purple Leash Project and Domestic Violence Awareness

Join RedRover and Purina to help pets and people escape abuse together.

Pets Are Family: Help families and pets find safety together

RedRover and Purina have partnered to create the Purple Leash Project. Together, we’re Taking the Lead to help keep domestic abuse survivors and their pets together, and we’re challenging you to do the same.

Studies show that 68% of households in the U.S. include pets, and up to 50% of domestic violence survivors delay leaving out of concern that their pets might be harmed. We believe that pets are family, which is why RedRover is helping families and pets find safety, together, through our Safe Housing and Safe Escape programs.

Our “Purple Leash Project” partnership with Purina provides more than half a million dollars in funding over the next four years to build pet-friendly facilities across the U.S. The partnership may also provide additional resources, such as cat or dog food, for the domestic violence shelters that are interested when applying for a Safe Housing grant.

Together with Purina and the help of other supporters, we are also increasing awareness of this issue and finding creative ways to share resources that can help survivors. One way to potentially make a difference is by putting information in the hands of people who often serve as trusted confidantes to those in domestic violence situations: their hairstylists. In 2017, Illinois became the first state to pass a law requiring all salon professionals to complete a one-hour training course on how to spot warning signs of abuse, offer verbal support and refer clients to crisis groups. Fourteen states have now introduced similar types of legislation.

You can help people and pets escape abuse. Download and print the poster below to post in salons, pet supply stores, and other retail or high-traffic establishments that may reach those in need. You can also fill out the form below to order a supply of wallet-sized resource cards to give to hairstylists and others who can help increase awareness. This small act of “passing it on” can help people – and pets – find safety from violence.


Safe Place for Pets Resources:
Pass it on

RedRover is working to connect pet-friendly domestic violence resources with people in abusive situations. To help get resources in the hands of people who need them, we created a simple wallet-sized resource card and two versions of a poster for those who often serve as confidantes about abuse – such as hairdressers, police, therapists, clergy, etc., as well as veterinary professionals who may be able to identify abuse during an appointment. These resources direct people to our Safe Place for Pets website, where they can find pet-friendly resources in their area. Our goal is for these posters and wallet cards to be distributed nationwide – and this is where you come in.

Please help us connect our resources with the people who need them.  If you have a good relationship with someone you think will use these materials, you can help us by talking to them about this issue. Download the applicable poster to share and/or complete the order form, and we will send you a pack of wallet cards to distribute. We’ll also provide a handy informational sheet with some suggested talking points.

Please note that due to COVID-19 wallet card orders will take longer to process than normal. Please allow 30-45 days from your order to receive your cards.