Support the Purple Leash Project and Domestic Violence Awareness

Join RedRover and Purina to help pets and people escape abuse together.

Pets Are Family: Help families and pets find safety together

RedRover is working to connect pet-friendly domestic violence resources with people in abusive situations.

Studies show that 68% of households in the U.S. include pets, and up to 50% of domestic violence survivors delay leaving out of concern for their pets. We believe that pets are family, which is why RedRover is helping families and pets find safety, together, through our Safe Housing and Safe Escape programs.

Our “Purple Leash Project” partnership with Purina, which provides over half a million dollars in funding over the next four years to build pet-friendly facilities, may also provide additional resources, such as nutritious cat or dog food, for the domestic violence shelters that are interested when applying for a Safe Housing grant.

Together with Purina and others, we are also increasing awareness of this issue and finding creative ways to share resources that can help survivors. One such creative way is putting information in the hands of people who often serve as trusted confidantes: hairstylists. In 2017, Illinois became the first state to pass a law requiring all salon professionals to complete a one-hour training course on how to spot warning signs of abuse, offer verbal support and refer clients to crisis groups. Fourteen states have now introduced similar types of legislation.

There’s an easy way you can help people and pets escape abuse. We’ve created a wallet-sized resource card that you can give to hairstylists and others who may need it. This small act of “passing it on” can help people – and pets – find safety from violence.

Safe Place for Pets Resource Card: Pass it on

RedRover has created a simple wallet-sized resource card that hairdressers can give to their clients. This card directs people to our Safe Place for Pets website, where they can find pet-friendly resources in their area. Our goal is for these wallet cards to be distributed to salon professionals nationwide – and this is where you come in.

Please help us connect our resources with the people who need them. If you have a good relationship with your hairdresser, you can help us by talking to them about this issue. Complete the order form, and we will send you a pack of wallet cards to distribute. We’ll also provide a handy informational sheet with some suggested talking points.

Order resource cards

Other ways to get involved

Help spread awareness about the link between domestic violence and animal abuse: