Exxon-Valdez oil spill in Alaska
Kobe earthquake (Japan)
Northern California floods
9/11 terrorist attack
United Animal Nations is founded
United Animal Nations, a 501(c)3 non-profit, was founded by Belton P. Mouras. Based in Sacramento, California, Mr. Mouras led a small group of humane movement workers on a mission to protect animals globally and unify people for the wellbeing of animals. UAN responded to a wide range of animal issues, including: elephant poaching in Africa, pet overpopulation, horse slaughter, whaling, inhumane treatment of primates in research, animals left behind during national disasters, and a variety of other animal cruelty and abuse situations.
Early advocacy campaigns
UAN supported a ban for the use of carriage horses and advocated for the humane treatment of animals in the entertainment industry, Fur Free Friday, Earth Day, dolphin-safe tuna, saving horses from the inhumane Premarin production industry, animal anti-cruelty rewards, and much more.
Launched Emergency Animal Rescue Service (EARS) program (now known as RedRover Responders).
Launched the LifeLine program (now known as RedRover Relief).
Shifting focus to companion animals
As the animal welfare movement matured and the organization grew, the geographic reach was narrowed to the United States and Canada. UAN focused on the programs where it could be most needed and effective; as a result, rescue efforts and aid moved away from exotics and farm animals and focused more on companion animals.
In its 6-year run, the website facilitated the adoption of over 3,000 mares and foals cast off from the manufacture of the hormone-replacement drug Premarin, as the industry was slowing down and closing doors after research was released demonstrating a link between the drug and breast cancer.
New leadership brings new direction
With new leadership came refined focus. Nicole Forsyth was hired as President and CEO and brought the vision of preventing animal abuse by building and fostering empathy and compassion for animals in younger generations.
Helping animals in immediate crisis, such as those displaced by natural disasters, has been a mainstay of the organization and continues today. However, campaigns such as the Zig Zag Memorial Reward Fund, Premarin Awareness Campaign, My Dog is Cool Campaign, and Hogwash Award were discontinued over time while the organization expanded proactive efforts to create lasting positive change.
Lifeline Crisis Relief Launches
Created the Lifeline Crisis Relief program (now known as Safe Escape) to help survivors with pets safely escape domestic violence together.
Launched the Humane Education Ambassador Readers (HEAR) program (now known as RedRover Readers).
A new identity: rebranded to RedRover
UAN’s name changed to RedRover to better reflect the organization’s work. Red was already an important and active color in the organization, representing strength, determination, and passion. The name RedRover captured the energy, dedication, and tireless work of the organization and its volunteers, supporters, and donors.
Safe Housing grant launches
Created the Safe Housing grant program, helping survivors of domestic violence by removing a barrier to safety and allowing pets and people to escape abuse together.
Safe Place for Pets launches
Created SafePlaceForPets.org, a comprehensive directory of pet-friendly domestic violence shelters in the U.S. and Canada, as well as organizations that can look after the pets of domestic violence survivors when pets cannot stay at the domestic violence shelter.
Empathy app is released
RedRover’s first e-book app, The Restricted Adventures of Raja, is released.
Celebrating 30 years
RedRover celebrated its 30th year of providing lifesaving care for animals.
<em>Kind News</em> finds a new home
Kind News magazine was adopted from the Humane Society of the United States and serves as another valuable tool to bring humane education to more classrooms across the United States.
Walk. Heal. Together.
In partnership with Purina, RedRover launched the Purple Leash Project to raise awareness about the link between domestic violence and pets, and provide funding to empower domestic violence shelters across the nation to become pet-friendly.
Humane Hero search
RedRover conducted a national search for the kindest kid and chose 14-year-old Evelyn from Virginia!
Don’t Forget the Pets website launches
Don’t Forget the Pets website launches, made possible by a generous $100,000 donation from PetSmart Charities. The website offers tips on fundraising, insights on human services and animal welfare, as well as a forum and construction expertise to help organizations welcome pets of domestic violence survivors and unhoused populations.