Notable Deployments
Our History
United Animal Nations is founded
United Animal Nations, a 501(c)3 non-profit, was founded by Belton P. Mouras. Based in Sacramento, California, Mr. Mouras led a small group of humane movement workers on a mission to protect animals globally and unify people for the wellbeing of animals. UAN responded to a wide range of animal issues, including: elephant poaching in Africa, pet overpopulation, horse slaughter, whaling, inhumane treatment of primates in research, animals left behind during national disasters, and a variety of other animal cruelty and abuse situations.
EARS launches
Launched Emergency Animal Rescue Service (EARS) program (now known as RedRover Responders).
PMURescue.org launches
In its 6-year run, the website facilitated the adoption of over 3,000 mares and foals cast off from the manufacture of the hormone-replacement drug Premarin, as the industry was slowing down and closing doors after research was released demonstrating a link between the drug and breast cancer.
New leadership brings new direction
With new leadership came refined focus. Nicole Forsyth was hired as President and CEO and brought the vision of preventing animal abuse by building and fostering empathy and compassion for animals in younger generations.
Helping animals in immediate crisis, such as those displaced by natural disasters, has been a mainstay of the organization and continues today. However, campaigns such as the Zig Zag Memorial Reward Fund, Premarin Awareness Campaign, My Dog is Cool Campaign, and Hogwash Award were discontinued over time while the organization expanded proactive efforts to create lasting positive change.
HEAR launches
Launched the Humane Education Ambassador Readers (HEAR) program (now known as RedRover Readers).
A new identity: rebranded to RedRover
UAN’s name changed to RedRover to better reflect the organization’s work. Red was already an important and active color in the organization, representing strength, determination, and passion. The name RedRover captured the energy, dedication, and tireless work of the organization and its volunteers, supporters, and donors.
Empathy app is released
RedRover’s first e-book app, The Restricted Adventures of Raja, is released.
Celebrating 30 years
RedRover celebrated its 30th year of providing lifesaving care for animals.
Kind Newsâ„¢ finds a new home
Kind News magazine was adopted from the Humane Society of the United States and serves as another valuable tool to bring humane education to more classrooms across the United States.
Walk. Heal. Together.
In partnership with Purina, RedRover launched the Purple Leash Project to raise awareness about the link between domestic violence and pets, and provide funding to empower domestic violence shelters across the nation to become pet-friendly.
Humane Hero search
RedRover conducted a national search for the kindest kid and chose 14-year-old Evelyn from Virginia!
Don’t Forget the Pets website launches
Don’t Forget the Pets website launches, made possible ​by ​a generous $100,000 donation from PetSmart Charities. The website offers tips on fundraising, insights on human services and animal welfare, as well as a forum and construction expertise to help organizations welcome pets of domestic violence survivors and unhoused populations.