Safe Housing Program Reaches $6 Million Grants Milestone
September 2nd, 2025
By Sheri Madsen, Director of Public Relations and Partnerships –
Our Safe Housing program just reached a major milestone by exceeding more than $6 million in grant funding since its inception in 2012! Thanks in part to Purina, PetSmart Charities, and two large anonymous donors, four domestic violence shelters and three homeless shelters can create or expand programming for the pets of survivors and people experiencing homelessness. RedRover + Purina’s Purple Leash Project (PLP) grants are an extension of Safe Housing grants.
The funding will support:
- Construction of pet housing facilities within existing shelters
- Installation of indoor and outdoor pet amenities, such as dog runs and play yards
- Privacy fencing
- Veterinary care
- Grooming areas
- Pet supplies
RedRover President and CEO Katie Campbell said, “With each new funding milestone achieved, we are proud to be a part of this movement that recognizes the strength of the human-animal bond. For every organization that builds dedicated space for pets of domestic violence survivors and the unhoused, they are saying ‘we see you, we hear you, and we also believe that pets are family.’”
Grants were awarded in the states of Arkansas, Florida, Louisiana, Missouri, Ohio, South Dakota, and Texas.
“We are deeply grateful to RedRover for their generous grant, which will make a profound impact on the lives we serve at Faith House,” said Faith House Director of Housing and Pet Advocate Rebecca McMillan.
Safe Housing grants of up to $60,000 are available for domestic violence and animal shelters. RedRover hopes to acquire more funding to support homeless shelters in 2026.
