Privacy Policy

Introduction to the RedRover Privacy Policy

RedRover is committed to your right to privacy and to keeping your personal information private and secure. This policy sets out how we handle your personal information and it applies to,,,, and specific communications sent out by our organization (collectively termed “Sites”).

This policy also states the type of information we may automatically collect from children under the age of 13. This policy also explains the rights that parents and legal guardians have with respect to their children’s personal information.

The terms “we,” “us,” “our organization,” and “RedRover” refer to United Animal Nations DBA RedRover because we own the Sites.

The term “policy” refers to this Privacy Policy.

Who we are

United Animal Nations DBA RedRover is a non-profit organization based in the United States. Our main office is located at 1419 21st Street, Sacramento, CA 95811.

How to contact us

If you would like to contact RedRover about reviewing and/or correcting information we might have collected, or if you have any questions about this privacy policy, please email us at or write to us at: RedRover, PO Box 188890, Sacramento, CA 95818.

Your personal preferences are very important to us. To opt out of having your name and address sold or traded with a third party to receive similar mailings to your physical address, please send a letter to the address above or email us at with the subject "Do not Trade" and include your full name and mailing address in the body of your email.

Collection of information from children

The privacy of children is important to us. When a child or any visitor accesses or our other Sites, we may collect a limited amount of information automatically. The information we collect includes the type of computer operating system, IP address and/or mobile device identifier, web browser type, content viewed, the frequency with which the child visits a part of the site, information regarding the online or mobile service provider, and cookie ID. We do not collect personally identifiable information, such as name, phone number, address, or email address from children.

Tracking technologies (pixels, beacons, and Adobe Flash technology, including cookies) are made up of small bits of data that often include a de-identified or anonymous unique identifier. Websites, apps, and other services send this data to a child’s browser when he or she first requests a web page and then stores the data on the child’s computer so the website can access the information when the child makes subsequent requests for pages from that service. These technologies may also be used to collect and store information about a child’s usage of a site or application, such as pages visited, content viewed, and searches run. We only use these types of information to support the operations of the site and embedded applications.

Third parties that support our Sites by maintaining and analyzing the functioning, directing visitors through Google Ads, assisting in network communications, hosting, content delivery, and authentication may also use these technologies to collect similar information. Their collection and use of such information is only to support the operation of the Sites.

Use and disclosure. We use the information we collect for various purposes related to our business including:

  1. To improve children’s experience by delivering content they will find relevant and interesting.
  2. To provide the child and/or parent/legal guardian with customer support and to respond to inquiries.
  3. To allow service providers, such as contractors or agents, to assist us in managing our Sites. These service providers only collect and use information from children for our internal purposes, consistent with this policy.
  4. To protect the rights of United Animal Nations DBA RedRover and others. There may be instances when we may disclose a child’s information, including situations where we have a good faith belief that such disclosure is necessary in order to:
    • (i) protect, enforce, or defend the legal rights, privacy, safety, or property of United Animal Nations DBA RedRover or our employees, agents and contractors (including enforcement of our agreements and our terms of use);
    • (ii) protect the safety, privacy, and security of users of the site or members of the public;
    • (iii) protect against fraud or for risk management purposes;
    • (iv) comply with the law or legal process; or
    • (v) respond to requests from public and government authorities.

Parental and legal guardian rights. In the event we start collecting registration information from children, we will require parental/legal guardian’s consent, provide parents/legal guardians with the ability to access the information collected from their children, and give parents/legal guardians a way to revoke consent and delete their child’s personal information.

Collection of information from individuals over the age of 13

We collect certain personal information about donors/members, volunteers, parents/legal guardians, educators, and anyone completing an online form on the Sites.

The most common information we collect includes usernames, names (first and last), email addresses, other contact details (addresses, phone numbers), payment and transaction details (where applicable), IP addresses and web analytics data.

How we collect personal information

We collect personal information directly when you provide it to us, automatically as you navigate through the Sites (anonymous IP Addresses and Web Analytics only), or when you use services associated with the Sites.

We collect your personal information when you provide it to us by donating to the organization, becoming a member, becoming a volunteer, purchasing products, subscribing to a newsletter or any other communication, completing a survey, submitting feedback, or completing any online form contained in the Sites.

Personal information we collect about you from others

Although we generally collect personal information directly from you, on occasion we may also collect personal information and transaction details about you from other sources including marketing services and payment providers located in the US in order to process a transaction or customize content delivery.

How we use personal information

We will use your personal information:

  1. To complete a financial transaction for donating to the organization, becoming a member, or purchasing products from our Sites.
  2. To provide you with “marketing” information about donating to the organization, becoming a member, volunteer communications, organization updates, general news and items of interest. We work with third party platforms in order to serve targeted advertisements on their networks. We may also make this information available to third parties for marketing purposes, including RedRover’s marketing consultants that provide special programs or services we think you might find interesting or beneficial. RedRover uses very strict standards in determining which consultants and platforms to engage with and we ensure that all partners are committed to the protection of visitors' privacy. Sometimes we may also share donor names and mailing addresses with other nonprofit organizations on a limited basis in exchange for limited access to the names and mailing addresses of their donors. Similarly, we participate in data cooperatives composed of many marketers and may share donor names, contact information, and donation information with the organization operating the cooperative; in this case the other marketers are not provided with access to the donation information, but it is used internally by the data cooperative to predict the causes, products, and services that are most likely to interest donors. Your personal preferences are very important to us. You, as a donor, may at any time have your name excluded from any donor list exchange activity or cooperative database usage. Please email us at with the subject "Do not Trade" and include your full name and mailing address in the body of your email.

When we disclose your personal information

We will disclose personal information to the following recipients:

  1. Service providers in the United States retained by us to process financial transactions on our behalf;
  2. Service providers in the United States retained by us to send electronic communications to persons that have not opted out of receiving them;
  3. Service providers in the United States retained by us to manage physical mailings to persons that have not opted out of receiving them or subscribers to our magazines;
  4. If required, our professional advisors (lawyers, accountants, financial advisers etc.) which are located in the United States;
  5. Regulators and government authorities about our compliance procedures and obligations;
  6. A third party to respond to requests relating to a criminal investigation or alleged or suspected illegal activity;
  7. A third party, to enforce or defend our rights, or to address financial or reputation risks;
  8. A rights holder in relation to an allegation of intellectual property infringement or any other infringement; and
  9. Other recipients where we are required by law to do so.

How you can access your personal information

Donors/members, educators, parents, and volunteers can access some of the personal information that we collect about you by logging in to your account. You also have the right to make a request to access other personal information we hold about you and to request corrections of any errors in that data. To make an access or correction request, contact our privacy champion using the contact details at the beginning of this policy.

Marketing choices regarding your personal information

For members who have not opted out of receiving emails from us, we will send you marketing communications by email about products and services that we feel may be of interest to you. You can opt out of such communications if you would prefer not to receive them in the future by using the “unsubscribe” facility provided in the communication itself.

You also have choices about cookies, as described below. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject cookies, some parts of our Sites may not work properly in your case.

Cookies and web analytics

For more information about how we use cookies, see our cookie policy here, and for more general information on cookies, see

When you visit our Sites, there is certain information that is recorded which is generally anonymous information and does not reveal your identity. We use this information to analyze the performance of our Sites and improve the user experience. The kinds of information gathered include:

  1. IP address;
  2. domain name you requested;
  3. the name of your internet service provider, which is sometimes captured depending on the configuration of your ISP connection;
  4. the date and time of your visit to the website;
  5. the length of your session;
  6. the pages you have accessed;
  7. the number of times you access our site within any month;
  8. the file URL you look at and information relating to it;
  9. the website that referred you to our Sites; and
  10. the browser used to access our Sites.

How long we keep your personal information

We retain personal information for as long as is necessary to provide services to you, and to comply with our legal obligations. If you no longer want us to use your personal information, you can request that we erase your personal information. Please note that if you request the erasure of your personal information we will retain information from deleted accounts as necessary for our legitimate business interests, to comply with the law, prevent fraud, collect fees, resolve disputes, troubleshoot problems, assist with investigations, enforce the terms of service, and take other actions permitted by law. The information we retain will be handled in accordance with this policy.


RedRover contracts with industry-leading technology companies who provide enterprise-level security for our network and cloud software services. Our customer relationship management platform retains the majority of our donor information and far exceeds all legally required security features. Developers of this CRM software frequently set new standards for the most technologically advanced and sound security practices in the industry. We also store donor data for credit card processing, donation management, and secure disaster recovery storage. Administrative access to these sites is limited to very few RedRover administrators with dual-factor authentication required for every sign in. Our on-premise network security is protected by an enterprise-grade active firewall and Microsoft default security practices. Administrators for our physical network security are limited to our primary on staff IT contact and our outsourced technology managed service provider. For all of these systems RedRover enforces dual-factor authentication to ensure the utmost security for our program and donor information. Please be aware that, despite our best efforts, no security measures are perfect or impenetrable.

Location of data

Our cloud systems and the data they hold are hosted primarily in the United States with disaster recovery storage located in several strategic data center sites all over the world. All of these cloud systems are only administered by RedRover staff in the United States. Any person or organization who interacts with RedRover in any capacity can expect their information to be securely stored to the highest security standards both in the United States and at these secure disaster recovery sites all over the world which can not be specifically disclosed due to security concerns. United States data protection and other relevant laws may not be the same as those in your jurisdiction. This includes the use of cookies and other tracking technologies as described above.

Data retention

We will retain your information for the period necessary to fulfill the purposes outlined in this policy unless a longer retention period is required or allowed by law. In the event we discover we have collected information from a child in a manner inconsistent with the Children’s Online Privacy Protection Act requirements, we will either delete the information or immediately seek the parent’s consent for that collection.

When we need to update this policy

We will need to change this policy from time to time in order to make sure it stays up to date with the latest legal requirements and any changes to our privacy management practices.

When we do change the policy, we will make sure to notify you about such changes, where required. A copy of the latest version of this policy will always be available on this page.

RedRover Privacy Policy, effective July 21, 2023.