A chance for chocolate-lovers to give aid to animals
SACRAMENTO, CA (January 9, 2012) – RedRover, a national nonprofit animal protection organization, has been named the January 2012 beneficiary for Rescue Chocolate. The vegan chocolate company, known as “the sweetest way to save a life,” donates 100% of its net proceeds to animal rescue organizations across the United States.
“We are so pleased that Rescue Chocolate is giving to RedRover,” said Linda Bak, RedRover Development Manager. “Both organizations are committed to helping animals. This partnership gives chocolate-lovers another way to make a difference.”
RedRover focuses on bringing animals out of crisis and strengthening the bond between people and animals through a variety of programs, including emergency sheltering, disaster relief services, financial assistance and education. Founded in 1987, the organization is celebrating its 25th anniversary this year. RedRover intends to increase its volunteer training workshop offerings in order to help even more animals in coming years.
Rescue Chocolate was founded in January 2010 by chocolate aficionado and animal-lover Sarah Gross, and operates out of Brooklyn, New York. “I can’t volunteer in person at RedRover, because the commute is a bit too far,” Gross said of RedRover’s Sacramento, California headquarters. “But I love what they’re doing and I’m honored to be able to contribute in my small way to their enormous good works.”
Rescue Chocolate offers a product line of kosher and vegan chocolate bars and truffles. Each flavor is named after an issue important in the animal rescue world, including:
- Peanut Butter Pit Bull (which aims to counter the negative public image of the pit bull-type dogs)
- Pick Me! Pepper (pointing out the advantages of choosing pets from animal shelters instead of breeders or pet stores)
- Foster-iffic Peppermint (highlighting the need for people to provide foster care for shelter animals as they await their forever homes)
- The Fix (emphasizing the importance of spaying and neutering)
- Mission Feral Fig (highlighting the humane management of feral cat colonies)
While sales ultimately benefit the animals, Gross cautions that her chocolate products are only for human consumption. To learn more about Rescue Chocolate or to order products benefiting RedRover, visit www.RescueChocolate.com. For more information on RedRover, visit www.RedRover.org.
MEDIA CONTACT: Leili Khalessi, 916.429.2457 or lkhalessi@redrover.org
Founded in 1987, RedRover, formerly known as United Animal Nations, focuses on bringing animals out of crisis and into care through a variety of programs, including emergency animal sheltering and disaster relief services, financial assistance for urgent veterinary care and humane education.
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