July 18th, 2023
What does it mean to raise awareness? In short, it means to inform and educate others about a particular issue or situation. Raising awareness about the link between human and animal violence, and the resources available to survivors and pet parents is an important part of the work we do here at RedRover. Just last month, members of our team had the opportunity to do just that at an LPGA (Ladies Professional Golf Association) golf tournament in New Jersey!
Our Director of Collaboration and Outreach Katie Campbell and office dog Chewy, joined members of the Purina team to raise awareness about the Purple Leash Project. The team connected with LPGA staff, volunteers, fans, caddies, and even the players themselves about the importance of keeping domestic violence (DV) survivors with their pets, so they can escape abuse and heal together.
“It was exciting and inspiring to see so many purple ribbons being worn around the course in honor of domestic violence awareness! We had many great conversations about the Purple Leash Project with those who stopped by our table – from folks having their “lightbulb moment” about the link between human and animal violence, to visitors who had experienced DV with their pets themselves.
They were graciously open to sharing their stories, and were thrilled to know about the work RedRover has done and continues to do to create more resources for advocates, DV shelters, and community leaders. I’m so grateful for the opportunity to connect with so many people on this issue, and for the amazing work that Purina does through the project to raise awareness.”
– Katie Campbell, Director of Collaboration and Outreach
And our efforts will continue on! Katie, along with other members of our RedRover and the Purple Leash Project teams, will be in New Orleans, Louisiana at the end of the month for the National Organization for Victim Assistance’s annual conference. Stay tuned on how you can help us further raise awareness through our 25 by 2025 campaign – coming soon!